A Conceptual Framework for Describing the Role of Employer Branding, Person-Organization Fit and Employee Engagement in Shaping Organizational Citizenship Behavior

The small and medium-sized enterprises (SME) play a fundamental role in providing job opportunities supporting national economy. Therefore, it is essential to increase SMEs’ contributions the economy by examining factors that positively impact performance. As one of main obstacles hinder performance workforce-related, then organizational citizenship behavior (OCB) can contribute improvement. Consequently, current research’s concern identify are associated with employee OCB. To this end, employer branding, engagement person-organization fit proposed as antecedents This study contributes literature identifying determinants OCB framework improves